Mid-Late 20th Century

Town Spreading

On the Move

Dave MacNeal left Mount Pleasant in 1942, to serve in the U.S. Navy. He returned five years later to a town on the move: “When I finally came home to Mount Pleasant in 1947, she really started changing. There was a building boom on and the old town was spreading, just like she is today (1977). Until then there had been very little change from the way she was in the 30s. Before I knew it the little town around Pitt Street was all gone.”

African-American Women

Industrious Entrepreneurs

In the 1940s, industrious African-American women were shucking oysters, drying moss, growing flowers, making baskets, and selling these products to tourists. Multiple generations of women from families that occupied a 10-square-mile area made baskets together. These baskets were sold outside town limits at simple roadside stands along a 5-mile stretch of U.S. Highway 17. At the time, the total population of Christ Church Parish was 5,165, of which 3,540 were African Americans. The majority of residents were truck farmers or laborers on large farms producing agricultural products for market.

Image courtesy of Joyce V. Coakley, Sweetgrass Baskets and the Gullah Tradition (Mount Pleasant, SC: Arcadia Publishing Inc.)

Population Explosion

Improved Services

World War II increased the military presence in the Charleston area, adding residents to the suburbs and bolstering the regional economy. The U.S. Post Office began delivering letters to Mount Pleasant homes on August 18, 1953. With improved services came moderate growth.

Image courtesy of Mary C. Julia-Royall, Mount Pleasant: The Friendly Town (Mount Pleasant, SC: Arcadia Publishing Inc.)

Year of Expansion

Then, in 1970, the Snee Farm subdivision was annexed thereby expanding the town limits. In that same year, the town’s population exploded and the quaint village atmosphere became a distant memory. According to historian Amy McCandless, “The expansion of the port of Charleston, the growth of Lowcountry tourism, the construction of a second Cooper River bridge, and the advent of new highways contributed to a tremendous expansion of population” and she continued, “The profile of town residents became increasingly white, professional and conservative.”
African American Women Industry 1940s.jpg
Selling flowers in Charleston

(Arcadia: Sweetgrass Baskets)
Mount Pleasant Fire Dept.
(Arcadia: The Friendly Town)